Wayfwd Driving School
Wayfwd approached me to redesign their website, improve their brand identity, and create new print designs.
Brand and print work came first, as this would ultimately influence much of the online design. The colour palette, typeface and logo were all re-established for print, which consisted of a welcome folder, registration form, voucher, and business cards.
Designing the new website responsively was a no-brainer, since the existing site had increasing mobile traffic. Content was completely rewritten to make costs easy to evaluate and summaries easy to scan. I also prepared and shot a series of photos, composed for the hero spots and content pages.